291 Main Street, North Reading, MA 01864

About Us

Your Journey Towards The Smile Of Your Dreams Starts Here!

At Inertia Dental, we believe in creating a comfortable and personalized experience for every patient on their journey toward the smile of their dreams. From the moment you step into our inviting waiting room, we strive to provide a relaxing and enjoyable atmosphere, complete with complimentary beverages and luxurious massage chairs.

Our team of dental professionals takes a patient-centered approach, prioritizing your needs and desires above all else. We listen attentively to your concerns and preferences, sharing our expertise only after we have fully understood your unique situation. We create tailored treatment plans that best suit your time and budget, ensuring a comfortable and stress-free experience.

We understand that many people may feel anxious or nervous about dental appointments. That is why our team is dedicated to making your visit as positive and comfortable as possible, from start to finish. You can trust us to walk with you every step of the way on your oral health journey.

Schedule an appointment now, and let us help you move toward the smile of your dreams.

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Meet Our Dentists

Judy Marcovici, DMD

Meet Judy Marcovici, DMD

Incisal Edge 40 Under 40 2022 - Judy Marcovici, North Reading, MassachusettsDr. Judy Marcovici completed her undergraduate education at the University of Connecticut in her home state, following up with a DMD from Florida’s LECOM School of Dental Medicine. She continued to expand her knowledge with an Advanced Education in General Dentistry Residency at the Medical University of South Carolina, where her focus was the treatment of complex dental cases.  Her intent is to build Inertia Dental into a one-stop shop for comprehensive dental care.

Dr. Judy is patient-focused with a gentle touch and an easygoing chairside manner—people first, teeth second. Patient comfort is her priority, and relaxation of anxious patients is a challenge she welcomes. Dr. Judy is a member of the Massachusetts Dental Society and a Fellow in the International Congress of Oral Implantologists. She also belongs to the following professional organizations:

ADA (American Dental Association)

Academy of General Dentistry

International Congress of Oral Implantologists

Massachusetts Dental Society

Dr. Judy is new to the Boston area. In her free time, she loves spending time with her family, enjoying the outdoors, and traveling. She speaks both English and Hebrew.

Our Family
Cherry Harika, DMD

Meet Cherry Harika, DMD

Dr. Cherry Harika earned her DMD from Boston University. She is committed to staying up to date with the latest advancements in dentistry and enjoys expanding her expertise. Dr. Cherry has additional training in implants, surgical extractions, Invisalign® and restorative dentistry.

Patient-centered care comes naturally to Dr. Cherry because she loves getting to know her patients on a personal level. It is very important to Dr. Cherry to make her patients feel at ease and alleviate their fears. She enjoys listening to her patients’ stories while creating individualized treatment plans to improve their oral health.

Dr. Cherry lives in Burlington with her husband and son, Nihal. Some of her hobbies include reading, going on walks and cycling. She also enjoys discovering new recipes to cook and singing with her family.

Michael Mistretta, DMD

Meet Michael Mistretta, DMD

Dr. Michael Mistretta grew up in Tampa, FL. He completed his undergraduate degree in Food Science and Human Nutrition at the University of Florida. Dr. Mistretta realized his passion is dentistry and went on to receive his Doctorate Degree in Dental Medicine at Boston University in 2019.

Dr. Mistretta loves learning and expanding his expertise. Since graduating, he has furthered his education in dental implants, cosmetic dentistry, and clear aligner treatment. Dr. Mistretta loves being able to give patients confidence in their smiles and providing them with a lasting sense of trust and comfortability. It is very important to him to get on the same page with his patients while creating a treatment plan for their oral health.

In his spare time, Dr. Mistretta likes exploring new areas around Boston, attending live shows, dining with friends, and playing video games. He resides in Somerville with his fiancee, Donna, and their two cats, Jim and Frank.

Matt Asermely, DDS

Meet Matt Asermely, DDS

As a pediatric dentist, Dr. Matt strives to provide a fun and interactive dental experience for his patients while providing high-quality oral health care. He treats infants, children through adolescence, and adults who have special healthcare needs.

Dr. Matt received his doctorate in dental surgery from the University at Buffalo School of Dental Medicine. He then spent two years of advanced training in pediatric dentistry through Harvard University and Boston Children’s Hospital, where he served as chief resident. During his training in Boston, he focused on safely treating medically complex and behaviorally challenging children.

In his spare time, he enjoys traveling, snowboarding, and trying out new restaurants. He is a passionate Boston sports fan and loves to catch a game in any season.

He is thrilled to join the team at Inertia Dental, and looks forward to getting to know the families and children of the practice!

Meet Our Team

Brittany Marie Horrigan

Brittany Marie Horrigan

Registered Dental Hygienist

Brittany grew up right here in Reading and is happy to be back in this close knit community. She graduated from Middlesex Community College in 2013 with an Associates in the Liberal Arts of the Sciences, and furthered her education by completing her Associates in the Science of Dental Hygiene in 2015. As a hygienist, Brittany takes her continuing education courses yearly to keep her knowledge up to date such as CPR, Invisalign, Itero scanner, Trios scanners and local anesthesia delivery.

Brittany favors several aspects of her job from changing the perspective of anxious patients, to creating a bright, healthy smile to patients who were embarrassed of their teeth, and making a child’s first few appointments fun and exciting to keep them smiling for years to come. Brittany’s goal is to take the appointment at her patients’ pace, resulting in that patient returning, because they feel more comfortable in her chair than anywhere else.

When Brittany isn’t working she spends her spare time with family and loves their weekly Sunday lunch get-togethers. She enjoys being outside gardening, painting, doing yoga, playing with her dog and trying anything new. Brittany is big in giving back to the community and loves supporting causes such as Special Olympics and Epilepsy foundations.

Haley Slater

Haley Slater

Registered Dental Hygienist

Haley grew up right here in North Reading and loves that she gets to serve her community by creating healthier smiles. Haley earned her Dental Hygiene degree from the Forsyth School of Dental Hygiene at Mass College of Pharmacy and Health Sciences University. She is committed to completing yearly continuing education courses to expand her expertise and is certified in CPR and local anesthesia delivery.

Haley loves meeting new people every day and helping patients achieve and maintain a beautiful smile. Connecting with her patients is important to her because she not only enjoys creating healthier smiles, but also helping her anxious patients feel comfortable and educated on proper oral hygiene.

When Haley isn’t in the office or studying to achieve a Masters of Public Health, you can find her in Boston trying new restaurants and attending stand up comedy and Broadway shows. She also enjoys binging the latest Netflix release, reading and listening to podcasts.

Marissa Bordonaro

Marissa Bordonaro

Registered Dental Hygienist

Originally from Stoneham, Massachusetts, and now residing in Peabody, Marissa Bordonaro is a Registered Dental Hygienist known for her commitment to helping her patients feel motivated about their dental care. She completed her education at Stoneham High School in 2000 before pursuing further studies at Northeastern University’s Massachusetts College of Pharmacy. In 2007, she earned her Bachelor’s Degree in Health Science. As an RDH, she enjoys making her patients feel good and motivated about their oral health. She takes pride in fostering a positive and comfortable environment where patients can openly discuss their concerns and receive the necessary support and guidance.

Outside of work, Marissa indulges in her love for culinary experiences. Trying different foods and exploring various restaurants are one of her favorite pastimes. Marissa also finds joy in spending time with her family. She is happily married to her husband, Angelo, and together they raise their three children, Angelo, Tia, and Amana. Marissa and her family have a special place in their hearts for Lake Winnipesaukee, making it their favorite vacation destination.

Cecilia Antigua Perez

Cecilia Antigua Perez

Dental Hygienist

Cecilia is a Dental Hygienist born and raised in the vibrant city of Boston. She is a first-generation Dominican with a strong cultural background. Cecilia pursued her education at Mount Ida College before transferring to Middlesex Community College, where she earned her Associates in Dental Hygiene. She also holds a certification in Local Anesthesia, further enhancing her skills and expertise in providing comprehensive oral care. Cecilia’s favorite aspect of her job is working with patients who have had previous negative experiences with dental care. She takes the time to listen and comfort them, ensuring they feel heard and understood throughout their treatment.

Outside of her profession, Cecilia is passionate about fitness and enjoys working out regularly. Additionally, she has a keen interest in real estate and actively serves as a realtor and investor. In her leisure time, Cecilia loves exploring new destinations with her family and creating lasting memories through travel experiences. She also cherishes the time spent with her beloved dog, Teddy. With her beautiful blended family, including her husband Alex, her stepsons Brandon and Daniel, and her daughter Sophia, Cecilia finds joy in the bonds they share and the support they provide one another.

M. Helena Silva

M. Helena Silva

Dental Hygienist

As a Dental Hygienist, M. Helena Silva is originally from the beautiful Azores, Portugal. She moved to Lowell, Massachusetts in 1970 and later settled in Billerica in 1991. Helena pursued her education in Lowell, attending elementary and high school in the area. She furthered her studies in science at Middlesex Community College in Bedford, Massachusetts, where she graduated. Helena is currently undergoing training in TMJ Massage Therapy. In her role as a Dental Hygienist, she enjoys meeting new people, learning about their families and lives, building relationships with them, and providing comfort to them. Her compassionate nature shines through as she goes the extra mile to help those in pain find relief and regain their comfort.

During her spare time, Helena enjoys various hobbies that include gardening, reading, and traveling. Family holds a special place in Helena’s life. As an only child of Portuguese parents, she understands the importance of close-knit bonds. She has been happily married to her husband Ken since 1984 and has two wonderful daughters, Rebecca and Bethany. Helena’s mother has been an integral part of their lives since her father’s passing in 2013.

Jessie Dodge

Jessie Dodge

Dental Assistant

Jessie is a dedicated Dental Assistant who grew up in the picturesque town of Byfield, Massachusetts. She graduated from high school in Georgetown in 2019 and is currently a student at Middlesex Community College. Additionally, Jessie holds a certification in Basic Life Support (BLS), ensuring her ability to provide essential life-saving care in emergency situations. Jessie’s favorite aspect of her job is working directly with patients and developing connections with those who visit the dental office regularly. She takes pride in getting to know her patients on a personal level and providing them with a welcoming and reassuring environment.

Beyond her professional life, Jessie finds solace and enjoyment in the great outdoors. She has a deep appreciation for nature and loves taking her dogs on hikes. Jessie’s close-knit family plays a significant role in her life. Her parents both work for a family-owned construction company. Jessie’s father also pursues his passion as a commercial fisherman and her brother serves as a mailman. With her affinity for animals, she feels fortunate to work in a dog-friendly office.

Lindsey Ward

Lindsey Ward

Front Desk Admin

Lindsey grew up in Tewksbury, MA and graduated from Shawsheen Valley Regional Vocational Technical High School in Dental Assisting. Her passion for healthcare and patients started very young and although she is attending Merrimack College Nursing School, her love for dentistry will always stay with her.

Lindsey’s favorite part of her job is helping patients in person and over the phone to aid in easing their anxiety. She is committed to ensuring patients have an enjoyable and safe experience. That is why she is trained in CPR, First Aid and OSHA.

When Lindsay is not in the office making patients smile, she enjoys traveling and spending summers in Cape Cod with friends and family.

Heather Ward

Heather Ward

Front Office Administrator

Heather as born and raised in the town of Tewksbury, Massachusetts. She attended Shawsheen Vocational High School and went on to study Cosmetology, graduating in 1985. She holds a Cosmetology L.C certification, showcasing her expertise in the field. Heather loves the opportunity to meet new people and build connections through her work. Whether it’s transforming their look or alleviating their discomfort, she finds great fulfillment in making a positive impact on their lives.

In her spare time, Heather indulges in activities that allow her to work with her hands, with hairstyling being her favorite hobby. Beyond her profession, Heather cherishes the time spent with her family. She has two sisters and two brothers, and she has been happily married for 36 years. With two grown daughters, Heather values the bonds they share and the memories they create together.

Our Dog Team

Sage

Lazy Girl

Sage is a lazy girl–but in all the best ways. She is fast, graceful, and a bit of an escape artist, but she is a gentle couch potato at heart.She’s a bit of a princess and refuses to lie down on hard surfaces–only blankets, pillows, and soft dog beds for this girl. Sage loves to snuggle and will rest her face on your leg and give full-force puppy-dog eyes until you let her join you on the bed or sofa. Sage loves to make people feel welcome and relaxed.

Echo

Good Boy

Echo is a good boy (most of the time) but has a rascally streak and is the troublemaker of the two furry team members. He is two years younger and over 15 pounds heavier than Sage, but he has no idea how big he is and thinks he is a lap dog. Echo is funny and silly–he loves making people laugh. One of his quirks is that he sleeps on his back with his legs sticking straight up in the air. He is loyal, calm, and makes our patients feel at ease.

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Inertia Dental
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10:00AM-6:00PM
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8:30AM-2:30PM
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Privacy Policy

This privacy notice discloses our privacy practices and the use of Google Analytics 4(GA4), an analytic advertising feature. This privacy notice applies solely to information collected by this website and the GA4 platform. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website and GA4 platform, how it is used, and with whom it may be shared.
  2. The choices available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

While Productive Dentist Academy is the primary data controller, Google, in the context of providing Google Analytics service, acts as a data processor. We use Google Analytics 4, a widely recognized web analytics service provided by Google, Inc., to track user interactions and gather data for advertising purposes. As a third-party vendor, Google Analytics operates independently and maintains its own privacy policy, which can be found at https://policies.google.com/privacy. We carefully select our third-party vendors for their commitment to user privacy and adherence to data protection standards. As part of our ongoing commitment to your privacy, we implement measures to ensure that services like GA4 comply with our high standards of data protection.

GA4 collects certain personally identifiable information from you as you interact with our website. This information includes but is not limited to your device ID, IP address, and geographic location. The information collected through GA4 is used to analyze user behavior, optimize our website’s performance, and tailor our content to better serve your needs. This data is compiled and anonymized, ensuring that it cannot be linked back to individual users.

Please note that GA4 may share the information collected with Google and other third-party service providers to enable data processing and reporting on website usage. However, we will not sell, rent, or share your information, especially your personally identifiable information, with any third party outside of our organization.

Your Access to and Control Over Information

You have certain rights regarding the data collected by GA4. You have the right to do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Have us delete any data we have about you.
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In addition to opting out of any future communications from us at any time, you may also opt out of the GA4 feature if you so choose. You can opt out of the GA4 Advertising Features we use through Ads Settings, Ad Settings for mobile apps, or through the NAI’s. This link points to Google Analytics’ currently available opt-outs for the web https://tools.google.com/dlpage/gaoptout/ 

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We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. GA4 also follows industry best practices to protect your data both online and offline.

To ensure data protection while we are using GA4, we are implementing additional security measures that include and are not limited to:

  • limiting data access, 
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  • managing data sharing with Google

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

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By using our website and consenting to the use of GA4, you acknowledge and agree to the data collection and processing practices described in this notice. For more information about GA4 and its privacy practices, please review Google’s Privacy Policy on this link https://policies.google.com/privacy.

If you feel that we are not abiding by this privacy policy, you should contact us immediately.

Notice of Privacy Practices
Notice of Privacy Practices

Notice of Privacy Practices

This privacy notice discloses the privacy practices for our website. This privacy notice applies solely to information collected by this website. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website, how it is used and with whom it may be shared.
  2. What choices are available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

When Personal Health Information (PHI) is requested, we abide by all Health Insurance Portability and Accountability Act of 1996 (HIPAA) rules and regulations to protect your information and privacy. We are required by applicable federal and state law to maintain the privacy of your health information. We are also required to give you this Notice about our privacy practices, our legal duties, and our rights concerning your health information. We must follow the privacy practices that are described in this Notice while it is in effect. This notice takes effect January 1, 2019, and will remain in effect until we replace it. We reserve the right to change our privacy practices and the terms of this Notice at any time, provided such changes are permitted by applicable law. We reserve the right to make the changes in our privacy practices and the new terms of our Notice effective for all health information that we maintain, including health information we created or received before we made the changes. Before we make a significant change in our privacy practices, we will change this Notice and make the new Notice available upon request. You may request a copy of our Notice at any time. For more information about our privacy practices, or for additional copies of this Notice, please contact us using the information listed at the end of this Notice.

Wherever we request sensitive information (such as personal health information (PHI)), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than to perform quality of service analysis and as necessary to fulfill your request, e.g. to respond to your queries. We may use your information to review our interactions with you and to help us improve and provide you with the best experience possible.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.
  • Revoke an authorization previously made
  • You have additional rights, please contact the office for the latest copy of our Notice of Privacy Practices and to ask any questions.

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as personal health information or credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example: billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not complying with your rights, you should contact us immediately via telephone or email. You also have the right to contact Health and Human Services (HHS) (https://www.hhs.gov/hipaa/filing-a-complaint/). We will not retaliate against you for filing a complaint.

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